Your pipeline called. It wants a second opinion.
If pipeline is up one month and terrifying the next, you don't have a marketing problem. You have a pipeline operating system problem.
- Pipeline is inconsistent and nobody can explain why
- Leads come in, but qualified conversations don't
- You're doing a lot of marketing, but nothing compounds
Who is this for?
For sales-led B2B SaaS teams, Seed to Series B, that want predictable pipeline without hiring a full team.
Trusted by founders and revenue leaders at
Advisor to accelerators and venture programs
Does your pipeline have growing pains?
If any of these sound familiar, you don't need another tool. You need a diagnosis.
Pipeline Mood Swings
Great month. Panic month. Your forecast is basically a coin flip.
Leaky Funnel Syndrome
Leads come in. Pipeline doesn't. Things vanish between "hello" and "SQL."
CRM Brain Fog
Nobody trusts the numbers. Attribution is a debate club.
Random Acts of Marketing
Lots of motion. No engine. Results don't compound.
Sales-Marketing Allergies
Sales blames lead quality. Marketing blames follow-up. Everyone is right.
Tool Stack Indigestion
HubSpot, Apollo, Clay, ads, AI. All present. Still no predictable pipeline.
These are not channel problems. They are operating system problems.
How Dr. Growth Works
Clear diagnosis first. Then a practical prescription. Then a focused install.
Diagnose
We map the pipeline and find the real bottleneck creating most of the pain.
Prescribe
You get a Pipeline Impact Estimate, a 14-day fix plan, and a 90-day treatment plan.
Install
If needed, we install the right engine (outbound or inbound) over 8 weeks with a weekly rhythm.
Stabilize
Optional ongoing stewardship keeps improvements compounding instead of fading.
Your first appointment
The Pipeline Diagnosis
No guessing. No menu.
Best for
Whether pipeline is leaky, leads are noisy, or nobody can explain what's actually working, this is where we start. One focused session. One clear diagnosis.
What you walk away with
- Pipeline Doctor Report: what is broken, why, and what matters most
- Pipeline Impact Estimate: what the top leaks cost you per quarter
- 14-day fix plan and 90-day treatment plan: what to change now and what to sequence next
- Sprint recommendation: which engine to install and what to do next
How it works
- 1. Short intake questionnaire before the session (30-45 minutes on your side)
- 2. Working session with key stakeholders (max 3 people)
- 3. Written Doctor Report delivered within 3-5 business days
Investment
€2,500
The diagnosis fee is credited toward the Sprint if you start within 3 weeks of receiving your Doctor Report.
If the diagnosis reveals a deeper root cause
Specialist modules
Sometimes the Pipeline Diagnosis reveals a root cause that needs focused attention. These modules are prescribed based on what we find, not chosen from a menu.
ICP & Segmentation Bullseye
Prescribed when: sales rejects most leads and outbound lists feel random.
- - A sharp ICP slice and repeatable scoring model
- - Buying committee snapshots: roles, triggers, objections
- - Activation plan that connects the ICP to outbound or inbound immediately
Investment: €2,500. Same Sprint credit applies.
Positioning & Narrative Alignment
Prescribed when: prospects don't get it quickly and sales cycles drag.
- - Messaging kit with positioning statement and value pillars
- - Pitch scripts (30/60/180 seconds) and first-draft objection responses
- - Homepage/landing structure map
Investment: €2,500. Same Sprint credit applies.
If you need a full install
The Pipeline Engine Sprint
When the diagnosis points to a full engine install, we move to the Pipeline Engine Sprint: an 8-week engagement to build a working pipeline engine your team can run on a weekly rhythm.
Pricing and scope follow from the diagnosis.
Outbound Engine
For teams that need more qualified conversations. We build the targeting, messaging, routing, and measurement so outbound becomes repeatable.
Inbound Conversion Engine
For teams with existing traffic where conversion into qualified pipeline is weak. We fix the journey, qualification, routing, and scorecard.
Ongoing care
Keep the engine healthy after the Sprint
Most teams don't fail because they lack a strategy. They fail because momentum fades. Stewardship keeps improvements compounding month over month.
Stewardship options are recommended at the end of the Sprint.
What patients say
"Adir blends strategic thinking with a roll-up-your-sleeves approach. He's a data-driven leader who measures results rigorously."
Adam Hollander
Co-founder, HotelTechReport
"Adir played a huge role in Duve's growth, directly impacting our ARR by building our entire marketing and ABM stack from the ground up. He doesn't just strategize, he executes and delivers."
Yoav Roth
CRO, Duve
"What started as a consultancy project quickly turned into a full-scale engagement. He refined our brand and messaging, built demand generation from the ground up, and drove real impact."
Gilad Ben Nahum
VP Product, Novarize
Meet Dr. Growth
I'm Adir Ron, a senior marketing operator with 20+ years in B2B SaaS. I help teams replace random acts of marketing with clear diagnosis, practical sequencing, and installs that actually ship.
You've probably tried an agency, a junior hire, or adding another tool. I replace all of that with a system.
- Senior judgment, fast diagnosis, no wasted motion
- Strong on routing, measurement, and weekly scorecards
- Calm, structured leadership that reduces thrash and aligns teams
Based in the Netherlands, working with teams across Europe and the US.
Frequently asked questions
Why start with a diagnosis instead of jumping straight to a fix?
Because most teams misdiagnose their own pipeline problems. The Pipeline Diagnosis finds the real bottleneck and quantifies what it costs. The plan is sharper, the priorities are defensible, and the Sprint targets the right constraint from day one.
How is the Sprint priced?
Sprint pricing is based on the value uncovered during the Pipeline Diagnosis, not a day rate. The diagnosis fee is credited toward the Sprint if you start within 3 weeks.
Do you manage paid ads and campaigns day to day?
I don't manage campaigns day to day, but I'm not hands-off either. With 20 years of performance marketing experience, I'll audit what's running, flag what's not working, and give your team or agency clear direction. I just won't own the daily execution. I make sure the system around it is right so the campaigns actually produce pipeline.
How fast will we see impact?
The Pipeline Diagnosis often produces quick wins in the first two weeks: tighter definitions, fixed routing, a scorecard that creates visibility. The full Sprint builds a working engine over 8 weeks.
What companies are a good fit?
Sales-led B2B SaaS companies, typically Seed to Series B, with 20-200 employees. You've crossed product-market fit but pipeline is inconsistent. If pipeline anxiety keeps your founder or CRO up at night, we should talk.
Book your first appointment
Start with a Pipeline Diagnosis. Get clarity on what's broken, what it costs, and what to fix first. If you need an install, I'll recommend the right Sprint.
Schedule a Checkup